Efrida Chigwe is a highly experienced professional who transitioned from a career in journalism to the marketing industry. With four years of experience in radio, print, and television journalism, Efrida possesses a strong foundation in effective communication. Since 2011, she has worked with leading private sector companies, government agencies, and NGOs, offering her expertise in marketing and public relations.

Efrida has an impressive portfolio of consulting work with multinational organizations such as Technoserve, OikoCredit, and Exagris Limited. Her areas of specialization lie in strategy and concept development for marketing and public relations. As of August 2016, Efrida has been leading the Client Services team at an agency, showcasing her leadership capabilities and ability to deliver successful outcomes.

Efrida holds a Diploma in Journalism, a Bachelor of Arts Degree in Communication Management, and a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing (CIM). Her motto, “Creativity meets Strategy,” reflects her unique approach to effective communication, leveraging media and stakeholder engagement. Efrida’s expertise and accomplishments have established her as a well-known figure in the local marketing sector, solidifying her reputation as a trusted and successful marketing and communication consultant.

Thomas is a seasoned professional with over seven years of experience in the sales and marketing field. His marketing journey began in 2019 when he joined the Smallholder Farmers Fertilizer Revolving Fund of Malawi (SFFRFM) as a Sales and Administrative Assistant. Since then, Thomas has honed his skills and developed a strong expertise in various areas including public relations management, business development, and client services management.

With his bachelor’s degree in Social Sciences from the Catholic University of Malawi, Thomas possesses a solid foundation in understanding human behavior, societal dynamics, and market trends. This educational background has equipped him with a holistic perspective, enabling him to develop innovative marketing strategies that resonate with diverse audiences.

Praise is a dedicated administrative professional with a Bachelor of Commerce in Human Resource Management from the Catholic University of Malawi. Before joining Mirage PR, she gained valuable experience in operations and administration through roles at NUKA GPS and Brown Motors and Trailers, where she developed a strong foundation in organizational efficiency and client coordination.

At Mirage PR, Praise is the engine behind day-to-day operations – ensuring everything runs smoothly, from logistics and internal coordination to supporting client projects. Her keen eye for detail, calm approach, and problem-solving mindset make her an indispensable part of the team, helping keep the agency organized, responsive, and always ready to deliver.